![]() #3 As high school students learned about acceptance rates, they began applying to multiple schools to play it safe. Yet at its core, college admissions remains defined by rituals developed in the middle of the last century for a far smaller undergraduate population and students who tended to stay closer to home than their modern counterparts. ![]() #2 Colleges and universities spend $10 billion annually on recruiting students, mostly with old-fashioned direct mail and email. He found that too many colleges waited for students to contact them instead of flooding the market with mailings to generate interest. ![]() Please note: This is a companion version & not the original book.īook Preview: #1 Bill Royall, the man who changed the way colleges marketed to teenagers, was hired by Hampden-Sydney College in 1988. ![]()
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